April 15, 2024
GIX, Heiwa Real Estate, and Jazzy Business Consulting have collaborated to introduce "JAZZ TOMO♪," a jazz stamp rally app connecting musicians and fans.
GIX Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Tomohiro Amino; hereinafter referred to as GIX), Heiwa Real Estate Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Kiyoyuki Tsuchimoto), and Jazzy Business Consulting Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Masataka Toji) are collaborating to launch a stamp rally app named "JAZZ TOMO♪." This app aims to connect music event attendees with musicians by utilizing GIX's "Myguru" campaign tool designed for commercial establishments and tourism enterprises. The inaugural stamp rally is scheduled to take place at a music event in Kabutocho, Nihonbashi, Tokyo.
Official website: https://jazztomo.jazzybiz.co.jp
■"JAZZ TOMO♪" Overview
"JAZZ TOMO♪" functions as a stamp rally application designed for jazz concert attendees, aiming to boost event participation and foster engagement between musicians and fans. Accessible via the LINE mini app, it eliminates the need for additional downloads and ensures user-friendly navigation.
If the LINE app has already been downloaded
Participants may acquire stamps through three methods: by visiting live music venues, joining music events, and engaging with musicians post-performance. This allows participants to engage with musicians and obtain exclusive benefits based on their stamp accumulation.
Musicians can utilize the app to engage with event attendees and enhance their visibility by sharing personal details on their profile page.
Furthermore, live music establishments and musicians have the option to establish incentives for individuals who gather a specific quantity of stamps. To enhance engagement in the stamp rally, rewards can be tailored to include items like beverages, song downloads, or reduced music fees.
To commence utilizing the service, please click on the following link: https://miniapp.line.me/2003654381-3M8M2pJ2
Main screen visual
Image of stamp collection
■Offer Background
Heiwa Real Estate promotes the Nihonbashi Kabutocho and Kayabacho Revitalization Project, focusing on planning and managing events to enhance the area and fostering connections with the local community. The company remains engaged in activities centered on overseeing the community site "Kabuto LIVE!" Jazzy Business Consulting offers assistance for finance and music-related events and partnerships, actively participating in planning and managing numerous music events within this initiative.
In the planning and hosting of upcoming events, the necessity for a new system is increasing for the following reasons. With the objective of achieving this aim through the utilization of "Myguru," a promotional tool for commercial establishments and tourism enterprises offered by GIX, we have introduced "JAZZ TOMO♪." Moving forward, we aim to broaden the application of "JAZZ TOMO♪" to accommodate the demands of musicians and live music venues.
KABUTOLIVE!：https://kabuto-live.com/
Reducing the burden on musicians and live music venues to attract customers.
Musicians and live music venues utilize their social media and networks to draw in customers. Historically, there has been no unified system to link individuals keen on music events with event hosts.
Establishing traffic routes that link live music venues.
Individuals who have participated in a music event on one occasion face limited chances to access details about alternative events, hindering their ability to sustain attendance. A solution was required to foster ongoing engagement and involvement, potentially by offering insights into events at different locations and times, or by incentivizing visits to other establishments pre or post-event.
Facilitating support for musicians.
Even when fans encounter their favorite artist, it can be challenging for them to access information about their activities, which are often scattered across various websites and social media platforms. This led to a need for a platform where musicians could centralize their activities and profiles for easy access by fans.
Previously, the sole methods for musicians and fans to engage were via photography and social media. It was crucial to introduce a fresh approach for fans to "support their favorite musicians" and foster interaction between them at events.
■Regarding the stamp rally involving "JAZZ TOMO♪."
A stamp rally featuring "JAZZ TOMO♪" is taking place at a music event in Kabutocho, Nihonbashi. Participants can earn the designation of jazz enthusiast by collecting stamps. By meeting the requirements of the "challenge," they can receive benefits like complimentary drink vouchers and reduced music fees.
Event Dates: April 1, 2024 (Monday) to March 31, 2025 (Monday). Participation Instructions: Scan the QR code displayed by the performing musicians at the event using your smartphone to access the event via the LINE mini app.
Challenge 1: Musician Stamps
After the concert, musicians will have the chance to engage with fans personally, while fans can gather stamps by scanning a QR code on-site. Each musician will obtain a unique stamp, and a title will be granted according to the number of stamps accumulated.
Titles and awards breakdown: Jazz Platinum Master: 100, Jazz Gold Master: 50, Jazz Silver Master: 30, Jazz Bronze Master: 10, Jazz Beginner: 3.
Challenge 2: Event Seal
Stamps can be acquired through involvement in the jazz events "UNDER JAZZ" and "MONDAY JAZZ." The criteria can be met by obtaining 3 stamps.
Task 3: Live Venue Seal
Stamps can be earned by visiting live music venues, and we are in the process of establishing a specific criterion for earning multiple stamps. *Currently being adjusted.
"Mygru" campaign tool for commercial facilities and tourism businesses can be accessed at https://www.mygru.jp.
MyGuru was introduced in March 2020 as a tool for executing, overseeing, and controlling digital stamp rally-style campaigns designed to promote shopping at commercial establishments and exploring tourist attractions. These stamp rallies, which aim to boost shopping activity and enhance store visit frequency, can be effortlessly integrated into LINE or the client company's proprietary purchasing or point system. Furthermore, it allows for the collection, aggregation, and analysis of data on usage patterns and wandering behavior at physical facilities and stores, which are typically more challenging to access compared to online data. This capability facilitates the implementation of various measures through the PDCA cycle. (Patent pending, Patent 6841539, etc.)
Information regarding GIX Corporation can be found at https://www.gixo.jp/.
GiXo is a company founded by strategy consultants and analytics experts. Through the use of analytics, we assist clients in making data-driven decisions to address their management challenges.
Company: GIX Inc.
Representative: CEO Tomohiro Amino
Address: 11F Mita International Building, 1-4-28 Mita, Minato-ku, Tokyo
Operations: Data-driven business leveraging analytics, diverse consulting services, and tool development through research, offering a range of services utilizing these tools.
Regarding Heiwa Real Estate Co., Ltd.
Company: Heiwa Real Estate Co., Ltd.
Representative: CEO Kiyoyuki Tsuchimoto
Location: 1-10 Kabutocho, Nihonbashi, Chuo-ku, Tokyo
Business: Building business including development, rental, management, and sale of stock exchanges, offices, commercial facilities, and housing.
Asset management services: Providing asset management and real estate brokerage for Heiwa Real Estate REIT Investment Corporation.
Regarding Jazzy Business Consulting Co., Ltd.
Company: Jazzy Business Consulting Co., Ltd.
Representative: Masataka Tojibayashi
Address: KITOKI 2, 8-5 Kabutocho, Nihonbashi, Chuo-ku, Tokyo
Services:
- Management and digital consulting
- Facilitation of art and business collaborations
- Data analysis and utilization for business planning
- Business transformation support through generative AI
- Event planning and management assistance
Contact for inquiries regarding this matter:
GIX Inc. Public Relations Representative Tel: 03-3452-1221 Email: info@gixo.jp Heiwa Real Estate Co., Ltd. Regional Co-Creation Department Tel: 03-3666-0323 Jazzy Business Consulting Inc. Email: info@jazzybiz.co.jp
